Repurpose

This is interesting: Repurposing morphs into creativity.

Repurpose is a powerful concept. It allows to pick up the emphasis on one thing and utilize it for the emphasis on another thing which is somehow related to the original thing. So the emphasis on repurposing itself can be (creatively) repurposed into the emphasis on creativity. Can “repurpose” even be repurposed into “morph” such that “repurposing” itself becomes “creating” ?