Fifteen years ago today, I started this blog. Much has changed since.
Not only do I get less clicks, comments or links. According to my wordpress statistics, the resources I link to are also hardly clicked any more.
So why are people so hesitant to interact with smaller sites — to interact with each other? I suppose social media is an intimidating business that generates lots of mistrust.
Initially we subscribed to feeds that we trusted to be not only honest but also relevant and worth our clicks. Today, people subscribe to major news outlets and hundreds of ‘must read’ celebs — and are then surprised to receive tons of rubbish and intrusive popups. Hence it is understandable that they are very skeptical about any new or unknown source. Is it trying to ‘sell’ me something?
As my older readers will remember, before telephone spam became widespread, there were peddlers who went from door to door trying to sell their stuff, and they were most often turned away.
If the sole reason behind blogging was getting readers, small blogers would probably feel sometimes like such peddlers. Fortunately though, writing a blog also helps clarifying and wrapping up one’s thoughts, much like keeping a diary — or a log-book, as the original meaning suggests: the ship log about the findings on one’s cruise across the web.